From Spielberg to Screen Capture: Creating Quality Online Videos
Nearly a decade ago, Kristen Ferguson and I had the privilege of presenting this content at the Online Learning Consortium’s Fall Conference in Orlando. The technical considerations, presentation elements, models, and administrative considerations for creating quality online videos for online learning remain true today. Below is a summary of presentation and the slide deck we used.
From Spielberg to Screen Capture: Creating Quality Online Videos
Online videos are essential to modern online learning, but quality matters. Good educational videos engage students with visuals, audio, and active learning strategies. Bad videos can be confusing, ineffective, and even hinder learning. A quality video balances clear, compelling content with strong technical aspects.
Technical Considerations for Creating Quality Online Videos
- Length: Short videos are best. 6 minutes […]
3 Insights on Why Pursing Innovative Paths Can Fail
Recently, I have been re-reading a classic in business management – The Innovator’s Dilemma by Clayton Christensen. Over 20 years later, this book’s principles continue to be timely words of insight and wisdom.
Rather than let some of these thoughts go, I thought it might be helpful to consolidate a few of my reflections here and share 3 insights on why pursing innovative paths can fail.
1. Innovative paths are often hindered not by failed leadership and management but hindered by highly effective leadership and management. Good management, seeking to serve its existing customers and brand values, is often the reason that top firms fail to exhibit leadership with disruptive innovations. It is a false perception to think that “bad” leadership is the reason for failure to innovate. […]
3 Problematic Aspects of Online Enrollment Management
A recent article by The Atlantic provides an excellent perspective on a potential student’s reaction to “typical” online student recruitment (aka online enrollment management. Overall, the article highlights various, well-analyzed issues related to online program administration as a whole. The author – herself someone who was considering an online degree as a working adult – describes her journey of considering online programs. In doing so, she shares 3 problematic aspects of online student recruitment that are particularly worth noting.
3 Problematic Aspects of Online Enrollment Management
- Annoying and relentless phone calls. The author highlights how the phone calls (mostly from OPMs or other vendors) were too frequent and felt intrusive. She also highlights Eduventures research that says, “By and large, [prospective students] are really reluctant […]
To Digital Nudge or Not to Digital Nudge – That Is a Good Educational Question
Have you ever considered the power of a digital nudge to enhance learning? While you likely receive your own amount of this digital alerts and notifications each day, several universities are exploring the power of the digital nudge to enhance student success.
Surprisingly, there is a carefully crafted art & science to doing the digital nudge well in education. Too many, too irrelevant, or too many and they work against you. They are a double-edged sword that can be beneficial or just another barrage of information into the realm of stimulus overload.
Experts say that it’s no small feat to use the data to figure out where nudges are needed and if they work. And if institutions don’t have the capacity to monitor that data, they should […]
About
Dr. Ryan Baltrip, Assistant Professor of Marketing at Old Dominion University and Associate Director of the Loyalty Science Lab, brings a blend of academic rigor and industry experience. With a background from the University of Florida, he has demonstrated strategic leadership and marketing success. A pioneer in online learning, Ryan has spearheaded over 50 programs serving 40,000+ students, generating $50M+ annually, and earning national accolades. Specializing in digital marketing, brand management, leadership, consumer behavior, and entrepreneurship, he’s dedicated to preparing future leaders by connecting academia with real-world business.
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