Managing Second-Level Effects of Innovative Projects
Innovative projects offer exciting possibilities, but their implementation often has complex ripple effects beyond what is initially expected. In 2017, while at William & Mary, I presented at the WCET conference in Denver on the topic of “Second-Level Effects.” This presentation explored the challenges of managing these unexpected consequences of innovation and offered potential strategies for success.
Presentation Summary: Managing “Second-Level Effects“
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The Nature of the Challenge: Often, we carefully plan for the initial, anticipated outcomes of a project (“First-Level Effects”). We may address challenges like increased workload or resistance from stakeholders. However, “Second-Level Effects” are much harder to predict. These are the indirect and often surprising changes that emerge as a project is implemented. Because they are […]
How to Improve the Visual Appeal of an Online Program
How to Improve the Visual Appeal of an Online Program
Introductory note: In the early-to-mid 2010’s, I had lead an online learning program to drastically improve its collective visual appeal. In the early-to-mid-2010s, online video and graphics was not as easy and abundant as it would be a decade later. So, those insights and lessons learned were turned into a key presentation that I gave at a conference. While I can’t find the slide deck, I did find the presentation script (for some reason I have that!). So, below is a script from the presentation on how to improve the visual appeal of an online program – highlighting the need, the steps taken, and the lessons learned along the way.
Presentation Script
Let’s face […]
From Spielberg to Screen Capture: Creating Quality Online Videos
Nearly a decade ago, Kristen Ferguson and I had the privilege of presenting this content at the Online Learning Consortium’s Fall Conference in Orlando. The technical considerations, presentation elements, models, and administrative considerations for creating quality online videos for online learning remain true today. Below is a summary of presentation and the slide deck we used.
From Spielberg to Screen Capture: Creating Quality Online Videos
Online videos are essential to modern online learning, but quality matters. Good educational videos engage students with visuals, audio, and active learning strategies. Bad videos can be confusing, ineffective, and even hinder learning. A quality video balances clear, compelling content with strong technical aspects.
Technical Considerations for Creating Quality Online Videos
- Length: Short videos are […]
3 Insights on Why Pursing Innovative Paths Can Fail
Recently, I have been re-reading a classic in business management – The Innovator’s Dilemma by Clayton Christensen. Over 20 years later, this book’s principles continue to be timely words of insight and wisdom.
Rather than let some of these thoughts go, I thought it might be helpful to consolidate a few of my reflections here and share 3 insights on why pursing innovative paths can fail.
1. Innovative paths are often hindered not by failed leadership and management but hindered by highly effective leadership and management. Good management, seeking to serve its existing customers and brand values, is often the reason that top firms fail to exhibit leadership with disruptive innovations. It is a false perception to think that “bad” leadership is the reason for […]
3 Problematic Aspects of Online Enrollment Management
A recent article by The Atlantic provides an excellent perspective on a potential student’s reaction to “typical” online student recruitment (aka online enrollment management. Overall, the article highlights various, well-analyzed issues related to online program administration as a whole. The author – herself someone who was considering an online degree as a working adult – describes her journey of considering online programs. In doing so, she shares 3 problematic aspects of online student recruitment that are particularly worth noting.
3 Problematic Aspects of Online Enrollment Management
- Annoying and relentless phone calls. The author highlights how the phone calls (mostly from OPMs or other vendors) were too frequent and felt intrusive. She also highlights Eduventures research that says, “By and large, [prospective students] […]
About
Dr. Ryan Baltrip, Assistant Professor of Marketing at Old Dominion University and Associate Director of the Loyalty Science Lab, brings a blend of academic rigor and industry experience. With a background from the University of Florida, he has demonstrated strategic leadership and marketing success. A pioneer in online learning, Ryan has spearheaded over 50 programs serving 40,000+ students, generating $50M+ annually, and earning national accolades. Specializing in digital marketing, brand management, leadership, consumer behavior, and entrepreneurship, he’s dedicated to preparing future leaders by connecting academia with real-world business.
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